Style
With an eye for detail and composition, great people skills and vast technical expertise, Ignus Gerber has developed a style that is diverse, original, enchanting and visually compelling. He has a singular ability to capture the essence of all his subjects, especially when it comes to portraying people and illuminating their unique personalities. Apart from bringing a ‘real human feel’ to advertising, corporate and promotional projects, he also captures the day-to-day lives of ordinary South Africans with remarkable honesty, sensitivity and understanding.

Clients, Celebrities
Ignus has successfully contributed to campaigns for brands like Anglo American, De Beers, Lafarge, Shell Petroleum, Ekurhuleni Metropolitan Council, Nedbank ,Telkom, MTN, Sprite, Volvo, Warner Brothers and Sony Music, to name but a few. He has also devoted his skills to social campaigns such as AIDS awareness, prevention of child abuse & an award winning anti-drug campaign. His work forms part of BHP Billiton’s art collection. For these reasons, Ignus is highly sought after to work with corporate leaders, celebrities, artists and musicians - the likes of Lucky Dube, Hugh Masekela and Dorothy Masuka.

Process
Ignus believes in maintaining clear lines of communication between himself, his subjects and the client. This facilitates an integrated creative process and ensures the quality of his work and success of his projects. Digital technology forms an integral part of his workflow process, but he still welcomes the opportunity to work in various other formats and with different stock when appropriate. As a strong conceptual thinker, Ignus adds value to all briefs through his innovative ideas, experience and professionalism.

'Louis Maass' Olgivy Mather